I’ve decided to start reviewing some of these diamond retailers from time to time to help guide you when it comes to finding the special ring for your engagement or wedding day. Today I am starting with JamesAllen.com.
When shopping for an engagement or wedding ring one of the things to remember is that this ring will be with you for a lifetime. Shopping online for a ring can take some of the mystique out of the experience, but you are more likely to find exactly what you want than if you look locally. Nothing quite beats trying on that ring and falling in love with it in person, this is well known by jewelers, and if you are willing to forego the fantasy of walking into an overpriced shop like Tiffany’s then shopping online may be just the thing to do if you want to find that perfect ring.
James Allen has done a pretty good job with their website. They have attempted rather successfully to make the experience as easy as possible. In comparison with DeBeers the website is much easier to navigate. I will admit I got lost, even drooling a bit while clicking through their website. Especially while shopping for the diamonds.
The website has their rings broken down into categories: Solitaire, Pave, Mixed Metal, Side Stone, Three Stone, Vintage, James Allen Exclusive, Channel Set, Tension, Halo, Wedding Sets, & Diamond in the Rough. Each category can be found in a top menu that shows a top view outline of a sample of this type of ring. This allows someone inexperienced in shopping for a diamond to easier navigate to something that catches your eye, and captures the style you are going for. The prices listed are for the rings only and NOT the center diamond. This must be purchased separately which can be a bit misleading. One of the nice things is that the rings can be sorted by price in either direction. From the most moderately priced to most expensive or vice versa. In most of the categories the selection is quite impressive.
A nice touch is that after the images load on the page, you can scroll from left to right and the ring will spin, giving a near 3D experience. This experience holds true throughout the website, with the exception of some of the men’s categories, which I’ll get to later on.
As with most online retailers, and brick and mortar retailers if you are inclined you can find a ring for any occasion. Whether you are looking for something simple:
Or maybe you are looking to start a global empire:
And then there is always a possibility that you are looking for this? If so please contact me, I would like to speak with you:
The point is that you should be able to find a ring that will suit your tastes whatever they might be. Want some inspiration, see some examples of what rings celebrities are wearing from their recent engagements.
The diamond shopping experience was fascinating. Each diamond has a story, has a flaw, has a rating, has a personality. I love the fact that these are all listed under each diamond. The types available range from, Round, Radiant, Princess, Pear, Emerald, Heart, Asscher, Marquise, Oval, & Cushion. Each category again can be sorted by price top to bottom, here however they added Shape, Color, Clarity, Cut & Carat options. The price range starts at .5 carat $820, and goes up to 5.56 carat for only $338,240. If this isn’t big enough for you they do have a 7.13 Carat option for $287,230.
Each of these diamonds are rated by “The Four C’s” – Carat (size), Color, Clarity and Cut – these are the industry grade standards from the Gemological Institute of America (GIA). Every diamond is specifically graded on these features.
A weakness of the website, as holds true with many jewelers is the selection for the men. They have all of the bases covered for the classics, but they fall short in offering variety. I did rather enjoy the alternative metals section of the website however. These options are extremely cost conscious and have a couple of eye catching items that might be the ticket. I particularly enjoy the Ceramic options as they are durable, appealing, and unique:
Whatever your tastes may be James Allen should be able to find something to suit your needs. They may not be the cheapest option out there but the experience is interactive and fun. What other diamond retailers have you bought from online? Why did you end up choosing them over the millions of others?